t-bar
REBRANDING, ART DIRECTION, VISUAL COMMUNICATION, ICONOGRAPHY, PACKAGING, SPACE-BASED BRANDING
REBRANDING, ART DIRECTION, VISUAL COMMUNICATION, ICONOGRAPHY, PACKAGING, SPACE-BASED BRANDING
ROLE & SCOPE
Developed the rebranding effort and all its collateral and communication tools as a leader of the creative team at vegrande®.
CONTEXT
The first tea and infusions bar of its kind in Yucatan, with 5 stores in Merida. Their passion for tea and fresh products, prepared with premium quality ingredients, has positioned t|bar in a highly competitive market, distinguishing itself from the competition by offering french style patisserie, bakery and deli foods.
ROLE & SCOPE
Developed the rebranding effort and all its collateral and communication tools as a leader of the creative team at vegrande®.
CONTEXT
The first tea and infusions bar of its kind in Yucatan, with 5 stores in Merida. Their passion for tea and fresh products, prepared with premium quality ingredients, has positioned t|bar in a highly competitive market, distinguishing itself from the competition by offering french style patisserie, bakery and deli foods.
