katún 4 gin
ART DIRECTION NAMING MOTION
VISUALS CLIENT MANAGEMENT
ART DIRECTION NAMING MOTION
VISUALS CLIENT MANAGEMENT
ROLE & SCOPE
Developed concept, name, and art directed the label as a leader of the creative team at vegrande®.
Photography by Tequiolab.
CONTEXT
Pure distilled Mayan cosmovision through an authentic Mexican gin, the first of its kind in the Yucatan area, where it is artisanally distilled with ingredients from the region.
The label is based on the 4 cardinal directions, important in the Mayan cosmovision, where each direction play an essential role and have unique attributes that conjugate with representative elements of the drink and the Mayan region. All those details tell the story of the brand, its origin, its identity.
Each element was crafted starting from a realistic representation until finding its optimal abstraction, while each section invites the user to go deeper into the details in order to find every unique element.
ROLE & SCOPE
Developed concept, name, and art directed the label as a leader of the creative team at vegrande®.
Photography by Tequiolab.
CONTEXT
Pure distilled Mayan cosmovision through an authentic Mexican gin, the first of its kind in the Yucatan area, where it is artisanally distilled with ingredients from the region.
The label is based on the 4 cardinal directions, important in the Mayan cosmovision, where each direction play an essential role and have unique attributes that conjugate with representative elements of the drink and the Mayan region. All those details tell the story of the brand, its origin, its identity.
Each element was crafted starting from a realistic representation until finding its optimal abstraction, while each section invites the user to go deeper into the details in order to find every unique element.
